Object Record
Images
Metadata
Object Name |
Ad, Magazine |
Collection |
Oil Museum of Canada Collection |
Catalog Number |
OMC 2025.009.010 |
Date |
21/07/1956 |
Description |
Maclean's Magazine advertisement for White Rose in a wooden frame. The top of the ad reads 'thanks to you, Mr. Motorist... this all-Canadian company is going places!' Depicted is a gas station attendant waving at a family of four in a blue car. They are pulling away from White Rose Ultra gasoline pumps. The bottom of the ad has the White Rose logo and says 'the pick of them all! Canadian Oil Companies Limited - an all-Canadian company.' |
Provenance |
This advertisement for White Rose petroleum products was in Maclean's Magazine on July 21, 1956. In 1901 the Canadian Oil Refining Company was formed in Petrolia, Ontario. By 1908 it was bought and renamed, Canadian Oil Companies Ltd. The rose logo was used for White Rose starting in 1939, replacing the old "Boy and Slate" logo. A competition was held for the design of the White Rose logo depicting the actual flower. In 1962 the company was bought by Shell Canada. |
Dimensions |
W-26 L-34.5 cm |
Search Terms |
Advertisement Canadian Oil Companies Limited Family Gas Pump Gas Station Maclean's Magazine Magazine White Rose |