Object Record
Images
Metadata
Object Name |
Ad, Magazine |
Collection |
Oil Museum of Canada Collection |
Accession number |
OMC 2025.009 |
Catalog Number |
OMC 2025.009.009 |
Date |
03/09/1955 |
Description |
Maclean's Magazine advertisement for White Rose gasolines and motor oils in a wooden frame. The top of the ad reads 'ALL CANADIAN' in an orange font, and the White Rose logo is below. The crests of the ten Canadian provinces are in a grid pattern on a black background below the White Rose logo. The bottom of the ad reads 'CANADIAN OIL COMPANIES, LIMITED.' |
Provenance |
This advertisement for White Rose petroleum products was in Maclean's Magazine on September 3, 1955. In 1901 the Canadian Oil Refining Company was formed in Petrolia, Ontario. By 1908 it was bought and renamed, Canadian Oil Companies Ltd. The rose logo was used for White Rose starting in 1939, replacing the old "Boy and Slate" logo. A competition was held for the design of the White Rose logo depicting the actual flower. In 1962 the company was bought by Shell Canada. |
Dimensions |
W-26 L-34.5 cm |
Search Terms |
Advertisement Canadian Oil Companies Limited Maclean's Magazine Magazine White Rose |